There is no denying that more and more people nowadays make use of smartphones. Therefore, it should be an entrepreneur’s prerogative to consider mobile appdevelopment as an application can truly do wonders for their businesses.
It is a Potent Sales Booster
A lot of big businesses out there like Zara, Domino’s Pizza, and Starbucks have all use mobile applications to their advantage. Zara, for example, has managed to achieve more than a 60% increase in profits just by letting its customers make use of their mobile application.
In the UK, Domino’s Pizza saw a 28% increase in online sales shortly after launching its mobile application to the locals. Starbucks has made use of their app as a means of improving brand loyalty by giving incentives to people who consistently buy their coffees and other products.
Customers Are Going ‘Mobile’
Ever since the first iPhone was launched, more and more people have become invested in mobile devices simply because they now know how useful they are in improving their lives.
For instance, people can just fire up an application and have their favorite products and groceries delivered right to their doorsteps.
Customers are now using smartphones for potentially everything in this day and age and entrepreneurs would be remiss if their businesses do not have a dedicated mobile app.
Helps ‘Retarget’ Customers
Cart abandonment is quite popular in the e-commerce industry and this is a phenomenon where customers do not end up purchasing the items that they put in their virtual carts.
Mobile applications can make use of geolocation services and other features to help send messages to customers who have abandoned their carts and entice them to continue with the purchase.
A mobile application can help provide custom and more personalized suggestions and recommendations to your customers. By looking at their past behaviors, your application can easily improve the emotional bond between you and your customers by providing them with individualized products, wish lists, and even give them certain rewards just by using your application.
There is a reason why streaming services make use of more personalized content because it helps people make up their minds quickly and easily. Incorporating such a feature in your app can easily help you get more profits as a result.
Improves Customer Experience
No matter how much time and money you’ve invested in creating your e-commerce website, a mobile application is just leaps and bounds better at providing services to your customers.
First of all, an application can directly lead your customers to your product catalog. An e-commerce website, no matter how optimized it is, would have to be accessed by doing a number of things.
Remember, convenience is something that people seek in this day and age and if they have to jump through hoops just to accomplish something, expect people to go somewhere else.
Improving the customer experience is of utmost importance because it can lead to repeat sales and will possibly entice more and more potential customers in the future.