5 Benefits of Mobile Apps for Business

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5 Benefits of Mobile Apps for Business

There is no denying that more and more people nowadays make use of smartphones.
Therefore, it should be an entrepreneur’s prerogative to consider mobile app
development as an application can truly do wonders for their businesses.
Today, I am going to go over some of the benefits of investing in business mobile
applications.

It is a Potent Sales Booster

A lot of big businesses out there like Zara, Domino’s Pizza, and Starbucks have all use
mobile applications to their advantage.
Zara, for example, has managed to achieve more than a 60% increase in profits just by
letting its customers make use of their mobile application.
In the UK, Domino’s Pizza saw a 28% increase in online sales shortly after launching its
mobile application to the locals.
Starbucks has made use of their app as a means of improving brand loyalty by giving
incentives to people who consistently buy their coffees and other products.

Customers Are Going ‘Mobile’

Ever since the first iPhone was launched, more and more people have become invested
in mobile devices simply because they now know how useful they are in improving their
lives.
For instance, people can just fire up an application and have their favorite products and
groceries delivered right to their doorsteps.
Customers are now using smartphones for potentially everything in this day and age
and entrepreneurs would be remiss if their businesses do not have a dedicated mobile
app.

Helps ‘Retarget’ Customers

Cart abandonment is quite popular in the e-commerce industry and this is a
phenomenon where customers do not end up purchasing the items that they put in their
virtual carts.
Mobile applications can make use of geolocation services and other features to help
send messages to customers who have abandoned their carts and entice them to
continue with the purchase.

Personalization

A mobile application can help provide custom and more personalized suggestions and
recommendations to your customers. By looking at their past behaviors, your
application can easily improve the emotional bond between you and your customers by
providing them with individualized products, wish lists, and even give them certain
rewards just by using your application.
There is a reason why streaming services make use of more personalized content
because it helps people make up their minds quickly and easily.
Incorporating such a feature in your app can easily help you get more profits as a result.

Improves Customer Experience

No matter how much time and money you’ve invested in creating your e-commerce
website, a mobile application is just leaps and bounds better at providing services to
your customers.
First of all, an application can directly lead your customers to your product catalog. An
e-commerce website, no matter how optimized it is, would have to be accessed by
doing a number of things.
Remember, convenience is something that people seek in this day and age and if they
have to jump through hoops just to accomplish something, expect people to go
somewhere else.
Improving the customer experience is of utmost importance because it can lead to
repeat sales and will possibly entice more and more potential customers in the future.