Because the mobile app market can net you a lot of money, a lot of mobile app startups have sprung up. Even though it is much easier to create an application from scratch thanks to more robust app development frameworks, app developers still face plenty of challenges along the way.
Today, I am going to talk about some of these challenges that startup companies typically face when developing mobile applications.
Piercing Through an Overcrowded Market
If you simply just go to your device’s respective app stores, you will find millions upon millions of different applications. What does this tell you? It tells you that the market is oversaturated with different apps from your competitors.
Therefore, one of the biggest challenges of startup companies would be to create something that will stand out above the rest. Not only that, but even if they create a really good application, how will they market it to the public?
Well, the first thing that you can do would be to think about a target audience. Even though it is quite appealing to create an app for the general public; focusing your energies in providing a great application to a chosen demographic is the most feasible way to do it.
Getting Some Funding
Although you can technically create an application using cloud-based app builders, developing one from scratch would require you a lot of money.
You could spend upwards of $2000 amounting to $200,000 easily depending on the features and how complex the app will turn out to be.
Even if you have a great app idea, you cannot start development without the necessary funding. Well, there are plenty of ways you can solve that.
First, you can create a Kickstarter campaign and have people chip in some money to your cause. Second, you may approach your closest friends and family to help you with the funding. Third, if you have a pretty good app concept, you may want to entice angel investors and venture capitalists to help you.
Making the App Compatible to as Many Devices as Possible
Device compatibility is always going to be a concern for app developers, mainly because not a lot of people have access to the latest and greatest operating systems. If an individual user owns a flagship device, then there will be no problems.
However, the real world doesn’t work that way in that only a couple of people have enough money to buy an expensive phone.
That is why as app developers, you will also have to think about your target demographic. Balancing app features and performance based on device compatibility should be focused on.
Balancing Performance and Battery Life
You always want to develop something that performs admirably, but you also have to think about how it will affect the battery life of your users’ phones.
This will require a lot of beta testing on your part to ensure that every iteration of your app will result in a product that has the best of both performance and battery life aspects.
Marketing Your Mobile App
So, your startup company has finally developed an app you think that people will love, what’s next? Well, you need to market your app. To do this, you have to create promotional materials to let your application be known.
You may also want to use ASO or app store optimization so that your app will be seen in the first pages of the app store.